In such an important area as the restraint of children in car crashes, it is essential whilst developing a programme of education and promotion, that the end object of reducing deaths and injuries be kept clearly in mind. There is no point in running a much praised advertising programme, if as a result more child restraints are not bought. It is useless to sell more safety devices if they are not used frequently and correctly. And it is certainly unprofessional to promote the purchase and use of child restraints that do not improve the chances of surviving crashes. The starting point is the development of a range of child restraints that work.